Well we are a fortnight in on the BIP and what have I learned ?

I've learned there is a lot to learn and not a lot of time to learn it.  The initial sense of panic will probably not subside until we get through the first few presentations and exercises (or maybe it won't). 




I've learned a lot of new terms, For example - SOSTAC, the marketing mix, digital platforms etc.  

I am becoming aware of the growing  importance of digital media and the need for businesses to adapt to it and maximise it's use to their benefit.  I am aware that any business that does not embrace social enterprise to connect with everyone who touches their brand does not have the correct business model (paraphrased quote from Angela Ahrendts, Burberry CEO - as of today Apple!).

One of the most striking things for me on a personal level is that where previously the smartest guys in the room used to be the people who sat and designed phenomenally complicated financial models (and where did that lead us) are now the people who try to get us to click on a button.  

The other thing that has struck me about the course is how the design is structured so that each subject complements one another to produce a rounded knowledge of marketing and innovation but also to highlight who we are as people and identify how we can address the gaps. 




So wherever this course leads we will come out of it different people.  We will have a knowledge of a really interesting field that with the advent of digital marketing is at the start of a huge business shift that is also changing society.  But also with an analysis of ourselves and the chance to identify and, go some way, to address perceived gaps.  

Anyway this is my first attempt at a blog and I will witter some more sometime soon.  



Craig Wilson
16/10/2013